Shoes footwear

IMC Plan of SHOESIntroduction to the merchandiseShoes is a portion offootwear that is usage to first protect the humanfootand subsequently, to boot, as an point of ornament in itself. The pes contains morebonesthan any other individual portion of thebody. Thedesignof shoes has varied tremendously through clip, and fromcultureto civilization, with visual aspect originally being tied to map. Places have traditionally been made fromleather, woodorcanvas, but now a yearss it is progressively made fromrubber, plastics, and other petrochemical-derived stuffs.Types of Places: –Dress and insouciant Places: –Dress shoesare categorized by smooth and supple leather uppers, leather colloidal suspensions, and narrow sleek. Casual places are characterized by hardy leather uppers, non-leather outsoles, and broad profile.Work force ‘s Places: –Work force ‘s places can be categorized by how they are closed: O Plain-toes: have a sleek visual aspect and no excess ornaments on the coquette. O Cap-toes: has an excess bed of leather that â€Å" caps † the toe. This is perchance the most popular ornament.Women ‘s Places: –There is a big assortment of places available for adult females, in add-on to most of the work forces ‘s manners being more recognized as unisex. Some wide classs are: High-heeled footwearmay be shoes with heels 2 inches ( 5cm ) or higher. They are frequently seen as holding more sex entreaty than low heels ( see article for treatment ) and are therefore normally worn by adult females for formal occasions or societal excursions. Kitten heelsare low high heels from approximately 1.5 to 2 inches high, set in from the dorsum of the shoe. O Sneaker bootand gym shoe pump: a shoe that looks like an athletic shoe, but is equipped with a heel, doing it a sort of freshness frock shoe. O Wedge Sandals are sandals but have the mortise joints higher as if have oning a high heels shoe. O Mulesare shoes or slippers with no suiting around the heel. O Slinging backsare places which are secured by a strap behind the heel, instead than over the top of the pes. O Espadrillesare insouciant flat or high-heeled manner sandals of a manner which originated in the Pyrenees. They normally have cotton or canvas upper and a flexible sole of rope or gum elastic.Sports places: –Work force ‘s and women'ssports shoesand particular map places frequently have less difference between the sexes than in frock places. In many instances these places can be worn by either sex. Emphasis tends to be more on map than manner. O Runningshoes: really similar to above, with extra accent on padding. O Track spikes: lightweight ; frequently with plastic or metalcleats O Cleat ( shoe ) : a type of shoe having molded or removable he-mans. Normally worn while playing athleticss such asrugby, football, American football, or base ball. O Golfshoes: with â€Å" spikes † for better clasp in grass and moisture land. Originally the spikes or â€Å" cleats † were made of metal but replaceable â€Å" soft spikes † made of man-made plastic-like stuffs with prongs distributed radically around the border of each spike are much more common today ( and are required on many golf classs since they cause less harm to the leafy vegetables ) . O Bowlingshoes: intermediate manner between ordinary frock places and athletic places. They have harder gum elastic soles/heels so as non to damagebowlingalley floors. They are frequently rented or loaned at bowling back streets. O Climbing places: a shoe designed forrock mounting. They typically have a close tantrum, small if any cushioning, and a smooth gluey gum elastic sole with an drawn-out gum elastic rand. O Hikingshoes or boots: normally have a high slightly stiff upper with many lacing eyeholes, to supply ankle support on uneven terrain, with excess big grip on the sole. O Walkingshoes: have a more flexible sole than the running shoe, igniter in weight than the hike boot, may hold air holes, may non be H2O cogent evidence. O Cycling shoesare equipped with a metal or plastic cleat to interface withclipless pedals, every bit good as a stiff sole to maximise power transportation and back up the pes. O Snowshoesare particular places for walking in midst snow. In temperate climes, snowshoes are used for largely recreational intents in winter. O Wrestling shoesare visible radiation, flexible places that mimic bare pess while supplying extra grip and protection.Work Places: –Work places are designed to stand heavy wear, to protect the wearer, and provide high grip. They are by and large made from hardy leather uppers and non-leather outsoles. Sometimes they are used foruniformsor comfort bynurses, waitresses, constabulary, militarypersonnel, etc. They are normally used for protection in industrial scenes, building, excavation, and other workplaces. Protective characteristics may includesteel-tipped toesand colloidal suspensions orankleguards. ( Beginning: – hypertext transfer protocol: //www. www.en.wikipedia.org/wiki/shoe )Industry overviewIndian Footwear IndustryLeather industry of India is the nucleus strength of the Indian footwear industry. It is the engine of growing for the full Indian leather industry and India is the 2nd largest planetary manufacturer of footwear after China. Reputed planetary trade names like Florsheim, Nunn Bush, Stacy Adams, Gabor, Clarks, Nike, Reebok, Ecco, Deichmann, Elefanten, St Michaels, Hasley, Salamander and Colehaan are manufactured under licence in India. Besides, many planetary retail ironss seeking quality merchandises at competitory monetary values are actively sourcing footwear from India. While leather places and uppers are produced in medium to large-scale units, the sandals and chappals are produced in the family and bungalow sector. The industry is poised for following the modern and state-of-the-art engineering to accommodate the demanding international demands and cr iterions. India produces more of gent ‘s footwear while the universe ‘s major production is in ladies footwear. In the instance of chapels and sandals, usage of non-leather stuff is prevailing in the domestic market. Leather footwear exported from India are frock places, casuals, mocassins, athletics places, horrachies, sandals, danseuses, boots. Non-leather footwear exported from India are Shoes, Sandals and Chappals made of gum elastic, plastic, P.V.C. and other stuffs. With altering life styles and increasing richness, domestic demand for footwear is projected to turn at a faster rate than has been seen. There are already many new domestic trade names of footwear and many foreign trade names such as Nike, Adidas, Puma, Reebok, Florsheim, Rockport, etc. have besides been able to come in the market. The footwear sector has matured from the degree of manual footwear fabricating methods to machine-controlled footwear fabricating systems. The Indian Footwear Industry is pi tching up to leverage its strengths towards maximising benefits. Strength of India in the footwear sector originates from its bid on dependable supply of resources in the signifier of natural fells and teguments, quality finished leather, big installed capacities for production of finished leather & A ; footwear, big human capital with expertness and engineering base, skilled work force and comparatively low cost labour, proved strength to bring forth footwear for planetary trade name leaders and acquired engineering competency, peculiarly for mid and high priced footwear sections. Resource strength of India in the signifier of stuffs and skilled work force is a comparative advantage for the state.Market size of Indian Footwear industry: –O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O By merchandises, the Indian footwear market is dominated by insouciant footwear market that makes up for about two-third of the entire footwear retail market. O As footwear retailing in India remain focussed on work forces ‘s places, there exists a overplus of chances in the sole ladies ‘ and childs ‘ footwear section with no organized retailing concatenation holding a national presence in either of these classs. O The Indian footwear market tonss over other footwear markets as it gives benefits like low cost of production, abundant natural stuff, and has immense ingestion market. O The footwear constituent industry besides has tremendous chance for growing to provide to increasing production of footwear of assorted types, both for export and domestic market. ( Beginning: -http: //www.sfootwearsinfoline.tripod.com/ind_footwr_industry_overview.htm )Executive SummaryAlthough common aim of all IMC plan is increase trade name consciousness, sale and design a alone image of the merchandise in clients mind. To pass on among public and clients, we will publicize our merchandise run on Television, magazine, online. Through the advertizement we want to plan the trade name image of our merchandise into the client head. Besides advertisement, we will besides transport out promotional activity such as public relation, direct selling etc. Assorted places company besides organizes assorted events in order to pass on decently with clients, for illustration Reebok Brand had planned to establish an event called â€Å"Reebok Junnon† for their client â€Å"The Reebok hub† a multi trade name mercantile establishment for dress of places. The Main intent of this event was to increase the sale of Reebok places. Before planing IMC plan the Reebok C ompany carried out market research in order to justice clients behaviours toward their places. For research they design the scheme for â€Å"Reebok junnon† event. During the event they decided to acquire feedback from client who visits â€Å"The Reebok hub† so that appropriate primary informations can be collected for planing IMC scheme for â€Å"The Reebok hub† . Before planing incorporate selling communicating plan it is necessary to judge consumer ‘s behaviour toward the merchandise. It is necessary to cognize clients wishing and disliking, these informations provide assorted support during designing of IMC plan. Although there are assorted media available for pass oning but Printads in magazine and intelligence paper is seen most effectual medium in the instance of places be aftering scheme. After Research study done by assorted places company, it has been founded that male respondents were more trade name witting than female. There is no peculiar desi gn tendency in places among female, but males are more witting towards their manner tendencies. â€Å"Fitting† and â€Å"style† are the major properties considered by client while purchasing shoes.Our Shoes Company HUNKY which makes athleticss places has come up with a new IMC program for the new athletics places merchandise for the new part Bihar where the mark market in the section Bihar will be Patna, Hajipur and muzaffarpur. In this study, we will further present ourselves and how we got started, internal and external situational analysis of our company, and why a new IMC program is needed. HUNKY is a strong rival in the SHOES industry and it is concentrating on increasing the trade name equity and profitableness of companies focused on increasing their portion in the footwear market. Our mission is to do certain that our clients have the tools and information that they need to go successful in the footwear market. HUNKY Company is fundamentally made athletics plac es so, we have segmented the market as a athletics places among all places types. HUNKY Company is fundamentally made athletics places that are for all degree of people. The HUNKY company mark market for the athletics places that will be kid ‘s to up to 15 old ages, immature people and old people above 50 old ages. On the footing of this mark market we will do placement scheme and we will do IMC program that will assist us to increase market portion and established the HUNKY trade name in the market with regard to all rivals. We have looked at the strengths and failings of the Hunky Company every bit good as the chances and menaces and have included them in this IMC program. HUNKY Company will utilize all IMC tools which will be best suited for fluxing the message among the targeted people. We feel that Hunky would gain from doing an advanced and client oriented merchandise that will utilize by largely all degree of people. Not many companies are concentrating towards the olde r coevals of places, so we want Hunky to be one of the first companies to hold an all degree of client oriented athletics places that will utilize by all degree of people and this strategically message, we will present throughout in our IMC program.Selling programSituational analysisEvery organisation is confronting a batch of job at present clip in market analysis, so it became really necessary for every organisation that before puting any objective the organisation must be carried out state of affairs analysis in order to acknowledge strength, failing, chances and menace nowadays in the organisation. â€Å"According to Sally and John, selling programs are â€Å"the written papers or design for implementing and commanding an organisation ‘s selling activities related to a peculiar selling strategy† . A successful selling program is able to better organisations ‘ net incomes and growing, uses in nonsubjective scene and proctors consequences. So to derive a successful market program it is necessary to understand the current state of affairs comprehensively and trends impacting the hereafter of the organization.Situation analysis plays a critical function in developing marketing plan.First of all, it ‘s assist our company to take the dynamic selling environment in the places market that will assist to take the uncertainness, menaces and chances for sellers. Selling directors who success to cognize alterations in environment through state of affairs analysis can take their companies to capitalise on chances and header with menaces created by alterations. Then, consistently analysing situational environments in order to place our clients and understand their demands. There are certain chances for Shoes Company, such as addition more and more work forces and adult females design and advanced aggregation, addition market and market portion through integrated PR, advertizement and promotional run. Besides chances there is a batch of menace that create barrier for Shoes Company.These menaces are as follow:O Increasing competition in ethical design. O Ethical trade name is non taken earnestly by public. O High monetary value and trueness lessening trueness towards trade name.SWOT AnalysisSWOT analysis will assist me to place our company strength, failings, chance and menaces internally and externally both. Through this, we can easy place our HUNKY rivals in the market and one time we know the company failing and what sort of oppournity we have for the present and future chance so we can easy do cost effectual IMC program and strategic IMC program for the company. In SWOT analysis of the company, we have find the following that will assist to do more strategical and cost effectual IMC program:Strength: –O Easy handiness of low cost for all degree of people. O Massive institutional support for proficient services, planing, work force development and selling. O Exporter-friendly authorities policies for places industry. O Well-established linkages with purchasers in all parts of India.Failing: –O Lack of modern coating installations for leather. O Highly unhygienic environment. O Troubles in accessing to proving, planing and proficient services. O Environmental jobs. O Non handiness of quality footwear constituents in the market. O Lack of fresh investing in the sector. O Uneconomical size of fabricating units. O Weak support infra- construction for exports.Opportunity: –O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O Abundant range to provide finished leather to multinationals puting up store in India. O Turning manner consciousness globally. O Use of information engineering and determination support package to assist extinguish the length of the production rhythm for different merchandises O Product variegation – There is batch of range for variegation into other merchandises, viz. , leather garments, goods etc. O Turning international and domestic markets. O Retain clients through quality supplies and timely bringings O Aim to show the client with new designs, substructure, and state & A ; company profiles. O Use of modern engineering O De-reservation of the footwear sector.Menace: –O Entry of multinationals in domestic market. O Stiff competition from other company. O Non- duty barriers – Developing states are fall backing to more and more non – duty barriers indirectly. O Fast altering manner tendencies are hard to accommodate for every clip for our company.Market and Consumer behaviour analysisIn Market analysis we must see about the market size of the places industry in India. It is necessary to place that who is the major rival of our places company HUNKY. On the footing of market analysis we can easy place our rivals in this field and after that we can easy aim our metameric market which is good for our new merchandise and what sort of positioning message should be for them and how IMC will be affected for those mark market can be easy identified. First of all we will see the market size of places industry: – O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O Abundant range to provide finished leather to multinationals puting up store in India. On the footing of that determination we will make all market activities sing our IMC program. Our treatment on market and consumer behaviour will be strated to the undermentioned treatment of IMC program of places: – The major rivals in athletics places in Indian context of the HUNKY Company are Nike, Reebok, Action places, Puma and Bata places. Apart from this some local marketer of athletics places in today ‘s scenario gives more competition because even they are non branded places but they are supplying low monetary value places. So, to confront elephantine challenges from all these we are making our nucleus value of the company that is the athletics places for all degree of people that most of the major rivals do non hold. They all ( rivals ) largely targeted the younger coevals but HUNKY Company will aim all degree of people in the athletics places section with low-cost monetary value.Consumer Behavior analysisIn consumer behaviour analysis we have find from company selling research section that the consumer wants branded places but inexpensive monetary value. Consumer besides wants that the purchasing places can run in every environment and their societal self-importance personality b esides influenced to purchase a peculiar branded places. The consumer purchasing behaviour fundamentally influenced by assorted types of publishing ad in concern magazine and Television advertizement of athletics places through different different types of famous person. They besides influenced by Newspaper ad because the newspaper is read by most of the people today ‘s. So, on the footing of this determination we emphasized our IMC planning harmonizing to client pick. We will utilize those types of IMC tools for pass oning the message to the people that will outdo for the demand market.Competitive analysisThe major rivals in athletics places in Indian context of the HUNKY Company are Nike, Reebok, Action places, Puma and Bata places. They are the elephantine trade name in the athletics places section and they are the good established trade name. So to take a challenge in this section from these all we will make our company trade name value in the market through strong alignin g message and with differentiate a alone sell belongings that is places for all degree of people and this nucleus value of the HUNKY Company will be shown throughout in IMC program. Pricing factor will be besides a major factor to distinguish to all rivals from our company HUNKY. Apart from this some local marketer of athletics places in today ‘s scenario giving more competition because they are non branded places and they are supplying low monetary value places. So, to confront elephantine challenges from all we are making our nucleus value of the company that is the athletics places for all degree of people that most of the major rivals do non hold. They largely targeted the younger coevals but HUNKY Company will aim all degree of people in the athletics places section with low-cost monetary value.Marketing aimAfter state of affairs analysis we now able to cognize our organisation strength, failing, chances and menace nowadays in environment. It provides a batch of support i n scene of marketing aim. It ‘s provides a sense of way to the company that what has to done in farther selling program. O Increase market portion up to 20 % . O Increase sale by 50 % in 6 month from thelaunch of public run. O Create consciousness among mark audience. Use inordinate advertisement particularly utilizing media preferred by the mark market. O Create merchandise belonging and place among purchaser ‘s headSelling SchemeToachieve this aim we implement assorted schemes.Target market:* Sport places for: – Childs to up to 15 old ages Young people Older people above 50 old ages Gender: male and female bothMarketing Mix Schemes: –Merchandise: -The Main purpose of the Hunky Company is to bring forth high quality athletics places in assorted qualities for all degree of people. It is merely possible to capture the attending of the mark market. The name of our athletics places is Hunky. The company is supplying 2 old ages free serving on athletics places for the client for client satisfaction point of position. Monetary value: – The monetary value scope of the merchandise scope will be from Rs. 200 to 1500 100. The monetary value will be depended upon the client age and size of the merchandise. The company will besides supply price reduction offer and allowance for the channel members. Topographic point: – Thedistributionchannels for Hunky Company are as follows: – Your browser may non back up show of this image. MANUFACTURER ( COMPANY ) Your browser may non back up show of this image. WHOLESELLER Your browser may non back up show of this image. SHOES SEND TO RETAILERCustomerPromotion: -In a publicity portion of the merchandise we are traveling to establish IMC program for the mark market.Execution Tacticss* Launch a unsighted ad run on hoardings and magazines in all A category countries of major metropoliss and magazine with regard to aim market. * Heavy advertisement on Television, newspapers and magazines * Set shows of places in salesrooms and major trader mercantile establishments in all metropoliss. * Continue Advertising.Evaluate PerformanceThe Goal of our selling program is to accomplish market objective that are established before execution of selling program. We evaluate and command our strategic tactics by comparing our consequence with standard established before puting of program, by mensurating client satisfaction and trade name trueness. If consequence is less than our criterion than it means there is any default in execution and monitoring in the plan. The people who are responsible for the monitoring and control of the selling program will be the Marketing Executives, Gross saless Directors, Media Managers, Market Research Departments, and the Production Managers.Some activities will be carried out for measuring the overall public presentation that will be exactly and closely measuring the effectivity of the schemes and tactics for illustration the assemblage and structuring of informations sing market, merchandise, consumers and the pricing tendencies, so the coevals of day-to-day gross revenues study should be maintained and so in the terminal uninterrupted reconfirming of the selling budget and activities by the directors of different divisions.IMC aim and schemeIntegrated Selling Communications is a term used to depict a holistic attack to selling communicating. It aims to guarantee consistence of message and the complementary usage of media. The construct includes on-line and offline selling channels. Online selling channels include any e-marketing runs or plans, pay-per-click, affiliate, electronic mail, streamer to latest web related channels for webinar, web log, micro-blogging, RSS, cod dramatis personae, and Internet Television. Offline selling channels are traditional print ( newspaper, magazine ) , mail order, public dealingss, industry dealingss, hoarding, wireless, and telecasting. Hunky Company is developing its incorporate selling communicating programmes utilizing all the elements of the selling mix ( merchandise, monetary value , topographic point, and publicity So Incorporate selling communicating is integrating of all selling tools, attacks, and resources within a company which maximizes impact on consumer head and which consequences into maximal net income at minimal cost. Promotional activities include Advertising, gross revenues publicity, and personal merchandising activities. It besides includes cyberspace selling, sponsorship selling, direct selling, database selling and public dealingss and integrating of all these promotional tools along with other constituents of marketing mix to derive border over rival is called Integrated Marketing Communication.Situational analysisFirst of all we carried out state of affairs analysis in order to understand the job. In this we place our rivals and their scheme for illustration Reebok junnon event scheme for Reebok hub client.Then, consistently analysing situational environments in order to place our clients and understand their demands. There are certain chan ces for Shoes Company, such as addition more and more work forces and adult females design. In IMC situational analysis we analyze advanced aggregation, addition market and market portion through integrated PR, advertizement and promotional run. Besides chances there is a batch of menace that create barrier for Shoes Company. Under state of affairs analysis, we besides analyze fiscal place of company.IMC aimThe IMC aim of the HUNKY company is following: – * To Increase sale by 50 % in following six month. * To Increase trade name consciousness. * To Increase client trueness. * To Increase desire of client. * To Increase repetition purchase. * To mensurate client satisfaction. * To make relationship with client on personal degree. * To command and detect public sentiment. * To have feedback from client on regular footing.Problem and chanceAfter situational analysis we must happen the job sing IMC communicating related to the current market environment. In situational analysis we find that there is a deficiency of consciousness sing the cognition of quality of athletics places. Most of the people prefer merely branded athletics places whatever the quality belongs to that peculiar branded merchandise. The job besides belongs to the people attitude towards the new establishing merchandise that is my company HUNKY. Our company Hunky when traveling to be launch new places merchandise into the market so the attitude of people towards our merchandise may non be trustworthy because several places company successful established in to the market and among them we have to make Hunky trade name positioning into the market. So we must see all these things before establishing IMC tools towards our merchandise. We will hold to besides care about the distribution cha nnel of Hunky Company and besides about the selling mix communicating. Opportunity in the footings of the handiness of merchandise into the market and distinguishing nature of merchandise sing rivals. In Hunky we are making the nucleus value of our merchandise that is places for all degree of people with low-cost monetary value that most of our rivals do non hold. We will besides persuate sing new adding characteristic with latest engineering among people in to the market.Communication aimThe Hunky communicating aim is to accomplish all selling aim which are prescribed in selling program through strong aligning message. As a Hunky company IMC contriver our communicating aim is to make consciousness among the people sing our merchandise. Our communicating aim is to give the proficient cognition and competitory benefit about our merchandise to the mark market. For this by the aid of IMC program we create the trade name image of our merchandise and differentiate characteristic of our merchandise into the head of client. Our placement message for our merchandise will be the followers: – Be One Step Ahead in Fashion and quality with HUNKY By the aid of this strategic aligning message we will make our trade name value among all rivals.BudgetThe companies IMC budget will be depend upon the entire aim which is to be achieved in a entire fiscal twelvemonth. In Hunky Company, IMC budget is 80 crore for the fiscal twelvemonth 2009-10. In this sum we will capture our mark market through assorted types of IMC tools through the strong placement message.IMC schemeTarget audience: – The Hunky company mark market for the places merchandise is childs to up to 15 old ages, immature people and old people above 50 old ages. Now for this through IMC tools we target the audience who will be responsible to purchase Hunky merchandise for their households. For childs section our mark audience will be the female parent, for immature people our mark audience will be their married womans or their common friends, for old people our mark audience will be their boies or their households. So we have to flux our strategical planning throug h IMC tools with regard to the mark audience of our merchandise.IMC tools usedWe will utilize undermentioned tools for capturing the mark audience with regard to the mark market: – O ADVERTISEMENT ( BUDGET- 30 CRORE ) O SALES PROMOTION ( BUDGET-20 CRORE ) O PUBLIC RELATION ( BUDGET-10 CRORE ) O DIRECT MARKETING ( BUDGET-10 CRORE ) O MEDIA PLANNING ( BUDGET- 10 CRORE ) The operational scheme of above all using IMC tools for the HUNKY places company is following: –AdIn advertisement portion we will use Rs. 30 crore. The chief aim of the advertizement of the Hunky company will be the followers: – O To increase trade name consciousness. O To inform to the mark market about our merchandise. O To carry about the Hunky places to the mark market with regard to monetary value and quality and with our positioning message. Monetary value Scope: – Rs.200 TO 1500 ONLY VISIT NEAREST SHOWROOM IN YOUR CITYAd Scheme: –We will develop an Ad Scheme to accomplish the aims of a run that requires the consideration to be given to both the ‘Message ‘ which will be communicated and the ‘Media ‘ through which it will be sent.Ad MessageWe are seeking to be originative, inventive and advanced in developing the advertisement message, both in footings of what is said, and how it is said? What is said by the Hunky company: – We will utilize here the ‘Big Idea ‘ and will usually turn to the cardinal benefits sought by the mark audience, actuating the audience to pay attending. Given the changeless hunt for new ways to appeal to aim audiences.For illustration:Honky trade name Places: Keep it Simple. Manner is nil without quality. In this massage we are seeking to pull attending of the mark audience that without quality manner is zero. How the company will state it: – During bringing of advertisement massage in client head we will take the personality symbol, lifestyle and musical as consideration. The advertizement will be to advance positive feelings of merriment, contentment, and felicity. Choosing Ad Media: – In add-on to make up one's minding upon the content, manner and tone of the advertisement message, the media through which the message will be communicated to the mark audience must besides be selected. For the athletics places advertisement we will choose media such as Television, Magazine, Newspaper and Outdoor.Television ad will supply me following benefit: –O Dynamic attending of the people, uniting ocular consequence, sound and alive stimulation. O Strong possible Impact & A ; High market coverage on our mark market.Newspapers: –From this media we will make the followers: – O Capturing the market through aiming the profiling readership.Magazines: –From this media we will make: – O High quality reproduction, of colour images O Targeting through their specializer publications O Good base on balls on readershipOutdoor: –O Hoarding O Shop Boards O Railway station and AirportGross saless PROMOTIONIn Gross saless publicity we will supply assorted consumers and trade promotional tool such as discount, price reduction, gift, competition, vouchers, monetary value trade, competition game, trying to the mark market to increase sale of Hunky places. There are certain aims of the Hunky places gross revenues publicity. O To increase immediate merchandise sale O To increase support among the seller ‘s gross revenues force. O To derive the support of the trade in marketing the merchandisePromotion Schemes: –By the aid of Promotional scheme we will seek, to alter consumers ‘ purchasing behaviour, to increase trade name image, to increase net income, to increase sale of our merchandise. We will use two sort of sale publicity, one is directed toward consumer and other one is directed toward trade such as trader, provider, retail merchant etc.Consumer sale publicity tool: –We will use following promotional tools addition sale. Monetary value trade: -Price trade is impermanent decrease in monetary value of merchandise. We will supply two type of monetary value trade: cents-off trades and price-pack trades. Price trade will be is given at assorted times to excite purchase of Shoes. Coupon: – A voucher is typically a printed certification giving the carrier a declared monetary value decrease or particular value on a specific merchandise, by and large for a specific period. In this we will supply assorted sorts of voucher that contain assorted price reduction monetary values so that client gets the advantage of this price reduction and purchase places at low monetary value. Offer: In this we offer that those Customers who buy places will have a free Jersey. The offer will be depending upon season to season. The run will be marketed with print and Television ads, and will have Television commercials with instrumentalists singing screens of their favourite vocal. The company will be offering those gathered screens in a Cadmium at retail locations for clients who make a more than 10 places. Premium: We will supply offer of some gift or at bargain monetary value to promote client purchasing. Ad Fortes: -Advertising fortes besides call a promotional merchandise. It will be largely given to our loyal clients. It includes assorted cards like birthday card, New Year card. It will be largely done to retain the old client. Trade sale publicity tool: – Aims of Trade Gross saless Promotion of the Hunky company will be: – O Gain/maintain distribution O Influence resellers to advance merchandise O Influence resellers to offer monetary value price reduction O Increase reseller stock list O Defend against rivals O Avoid decrease of normal monetary values There are assorted sale publicity tools which apply by the Hunky places that stimulate trade to advance company merchandise.Trade Allowances: –In this we will supply short-run particular allowances, price reductions, or trades granted to resellers to excite reseller to rapid purchase of their merchandise.Point-of-Purchase Display: –In this we are by and large used at the retail degree to name client attending to a featured merchandise. In this company employees observe every retail store and that show more company merchandise will be victor of particular gift or award.Trade Shows: –In this the company will take part in trade show in periodic, semi periodic public event at which provider displays the Honky places and provides information about the company shoes quality and monetary value to possible purchaser.Public relationPublic relation is nil but making a favourable relation for organisation and merchandise which is done through used of assorted communicating channel and tool. So public relation is largely done to better the image of company and construct good image in clients mind. The chief aim of the Hunky company sing public relation will be the followers: – O Building Product Awareness: – We will make PR component that generates consumer attending and consciousness through media arrangements and particular events. O Making Interest: in this Public Relation make public involvement to utilize the merchandise at least for one time clip to the mark market. O Supplying Information: -Through the Public relation we can supply a batch of information about company activity and their merchandise characteristic and service provided by company. This information is delivered to public through newspaper, article web site, and indirect stuff. PR helps in presenting information that helps to public in understanding the merchandise characteristic. O Stimulating Demand: -A positive article in a newspaper, on Television, intelligence show or mentioned on the Internet, frequently consequences in a discernible addition in merchandise gross revenues. O Reinforcing the Brand: -We will besides make trade name support by keeping positive relationships with cardinal audiences, and thereby helping in constructing a strong image.Direct SellingBy the aid of direct selling Honky Company straight touch with clients through mail order, telephone, facsimile, e-mails, or web merchandising, instead than through retail merchants. The chief aim of the Hunky company to make the direct selling will be the followers: – O To ageless trueness of clients. O To keep direct touch with the client O To keep regular relation to the client with regard to our clientScheme: –We will implement the undermentioned scheme in direct selling: – O We will direct a mail-order catalog to about prospective clients. O 100-page catalog, developed in-house, marks both work forces and adult females and besides contains 10 pages devoted to place merchandises. O We will use assorted tools for this: -Direct mail, Telemarketing, Email Marketing, faxing, Voicemail, Couponing, Direct response telecasting selling.Media PlanningPrint ads will be run in monthly concern and societal magazine publications. Ads will besides look in non-traditional manner locales as Parenting and home-decor publication Domino. We will utilize the undermentioned tools for this: – O Media used: -TV, imperativeness, outdoor, sponsorship, online O Agencies: Bharat ad bureau Poster Publicity, O Media thought: Hit the mark audience of childs to up to 15 old ages, immature people and old people above 50 old ages.Evaluation of IMC planning procedureEvaluation of IMC planning of HUNKY places is necessary because: – ( 1 ) The cost of advertisement and communicating gyrating twenty-four hours by twenty-four hours so it is necessary to happen out if the investing in IMC program of the HUNKY SHOES is bring forthing any return or merely traveling down the drain. ( 2 ) As a IMC contriver we can easy measure assorted communicating options such as alternate message, IMC tools, media and vehicle and take the most effectual 1s. ( 3 ) It will supply complete feedback sing the public presentation of assorted strategic options and supply a footing for future planning. ( 4 ) Evaluation will increase the effectivity of marketing communicating by extinguishing unproductive options and adding productive options. ( 5 ) Evaluation will supply me the complete sing our entire IMC budget disbursal that the budget is expense in the right manner or non. ( 6 ) It helps to judge the behavioural consequence of the mark market. ( 7 ) It will assist to judge the communicating oriented consequence of the mark market. ( 8 ) It will assist to apportion as a guider about the new mark market for farther new execution of IMC program Finally at last we will add few words with it that this IMC program for HUNKY places company is for the fiscal twelvemonth 2009-10 is prepared by me by taking the new bing company of my ain and non copied from any other beginnings. Prepared by ( ASHUTOSH RANJAN 10804580 ) . Thank you to all for co-operation in showing my IMC program in forepart of my well-thought-of sir Mr. Navjit singh and makes the session successful.

How to Inspire Creativity with Technology of Provocation Essays

How to Inspire Creativity with Technology of Provocation Essays How to Inspire Creativity with Technology of Provocation Essay How to Inspire Creativity with Technology of Provocation Essay The technique seeks provocation think things differently, opening the mind to analyze situations from another point of view, and thus find creative solutions. Provocation Technique to Develop Creativity The creativity is a wild beast unlimited, however, often is imprisoned. We all are all creative, and we can all be more every day. You only need to train so that when released, we help find alternatives to solve problems or work on any topic forms. Creativity can be fostered and developed by numerous techniques, including the techniques of provocation . This is to give a boost to this beast, to lead it by a certain path and put it into action. Learn how to develop, to expand our creativity in an entertaining way. What is the art of provocation? The technique of provocation is part of the masterpiece by Edward De Bono, considered the father of lateral thinking. It is based on escape preconceived thought patterns and structured, to find alternative paths to a topic put on trial. These thought patterns are based on those concepts that we take for granted, we take as normal and standardized rules: this is what it is. Do we stop to observe and to question this concept, taken as fixed as a wall. The lack of a creative and less structured analysis is conditioning us not to get out of that thought pattern. And that’s when we apply the provocation which forces us and pushes another way of thinking on that particular topic. The structured thinking There are things we take for granted without even questioning it, in a pattern of thought and preconceived perception. For example, drugs cure, clothing shelter, fire warms. Not that these data are incorrect, but fail to analyze the knowledge of these accurate data: knowing that fire oven warms, we think of the oven as the medium baking food, and nothing more. We can find an everyday example in alternative cleaning products. We know that baking soda is used to make baked fluffy and airy, but with a little attention now also know of its versatile uses in cleaning and renovation of all types of surfaces, including fabrics and upholstery. How is the art of provocation The technique of provocation to encourage creativity works on a particular topic, a problem, a search for new ideas, for creative focus for your workout. The first step in the analysis in question is to determine what fact, data or circumstance are taking for granted. Scan the item or the item as if it were the first time you saw in your life. For example: you think of ideas to improve the user experience on the school bus you drive. Analyze what concepts you’re assuming, without question: the bus takes the children, runs on gasoline, follows a certain path, has ordered seats, has windows on its sides, parents hire you to bring your children to school. Now, take one of these concepts, only one, and generates provocation to renew, to give a new stimulus to thought pattern fostering creativity. For example: parents hire you to take the kids. Provocation (indicated with the word PO) would be: â€Å"PO† I hire parents to let me take their children. From there, follow the ideas, thinking freely and creatively, writing down everything you will happening: I hire children, I pay them for uploading to my bus †¦ I give the children candy when climbing my bus. You have reached a conclusion applies in real life, related to your search for improved user experience small. Example to apply the techniques of provocation Creative Focus: I seek new ideas for a new restaurant. Preconceptions : the restaurant people come, begging for food from a set menu, eat, pay and go. PO: the restaurant go find people, which is a mobile restaurant, the restaurant will house people; the menu is determined by diners without limits, that people bring their own ingredients and recipes, the restaurant count with a lucky market at the entrance where people choose their ingredients; who are the servants who eat the food, a family prepares or choose the family dinner on your right; the restaurant to pay people to go, people to pay serving as a waiter before eating †¦ No absurd ideas, you should write them all, but prove humorous or unrealistic, first the write down, and then analyze them one by one, working them until they become possible solutions or ideas that gesten new concepts to encourage creativity .

Chemical Elements Listed by Density

Chemical Elements Listed by Density This is a list of the chemical elements according to increasing density (g/cm3) measured at standard temperature and pressure (100.00 kPa and zero degrees Celsius). As you would expect, the first elements in the list are gases. The  densest gas element is either radon (monatomic), xenon (which forms Xe2 rarely), or possibly Oganesson (element 118).  Oganesson may, however, be a liquid at room temperature and pressure. Under ordinary conditions, the least dense element is hydrogen, while the  densest  element is either osmium or iridium. Some of the superheavy radioactive elements are believed to have even higher density values than osmium or iridium, but not enough of them has been produced to perform measurements. Elements From Least to Most Dense Hydrogen 0.00008988Helium 0.0001785Neon 0.0008999Nitrogen 0.0012506Oxygen 0.001429Fluorine 0.001696Argon 0.0017837Chlorine 0.003214Krypton 0.003733Xenon 0.005887Radon 0.00973Lithium 0.534Potassium 0.862Sodium 0.971Rubidium 1.532Calcium 1.54Magnesium 1.738Phosphorus 1.82Beryllium 1.85Francium 1.87Caesium 1.873Sulfur 2.067Carbon 2.267Silicon 2.3296Boron 2.34Strontium 2.64Aluminium 2.698Scandium 2.989Bromine 3.122Barium 3.594Yttrium 4.469Titanium 4.540Selenium 4.809Iodine 4.93Europium 5.243Germanium 5.323Radium 5.50Arsenic 5.776Gallium 5.907Vanadium 6.11Lanthanum 6.145Tellurium 6.232Zirconium 6.506Antimony 6.685Cerium 6.770Praseodymium 6.773Ytterbium 6.965Astatine ~7Neodymium 7.007Zinc 7.134Chromium 7.15Promethium 7.26Tin 7.287Tennessine 7.1-7.3 (predicted)Indium 7.310Manganese 7.44Samarium 7.52Iron 7.874Gadolinium 7.895Terbium 8.229Dysprosium 8.55Niobium 8.570Cadmium 8.69Holmium 8.795Cobalt 8.86Nickel 8.912Copper 8.933Erbium 9.066Polonium 9.32Thulium 9.321Bismuth 9.807Moscovium 9.807Lu tetium 9.84Lawrencium 9.84Actinium 10.07Molybdenum 10.22Silver 10.501Lead 11.342Technetium 11.50Thorium 11.72Thallium 11.85Nihonium 11.85Palladium 12.020Ruthenium 12.37Rhodium 12.41Livermorium 12.9 (predicted)Hafnium 13.31Einsteinium 13.5 (Estimate)Curium 13.51Mercury 13.5336Americium 13.69Flerovium 14 (predicted)Berkelium 14.79Californium 15.10Protactinium 15.37Tantalum 16.654Rutherfordium 18.1Uranium 18.95Tungsten 19.25Gold 19.282Roentgenium 19.282Plutonium 19.84Neptunium 20.25Rhenium 21.02Platinum 21.46Darmstadtium 21.46Osmium 22.610Iridium 22.650Seaborgium 35 (Estimate)Meitnerium 35 (Estimate)Bohrium 37 (Estimate)Dubnium 39 (Estimate)Hassium 41 (Estimate)Fermium UnknownMendelevium UnknownNobelium UnknownCopernicium (Element 112) unknown Estimated Density Note that many values listed above are estimates or calculations. Even for elements with known densities, the value measured depends on the form or allotrope of the element. For example, the density of pure carbon in diamond form is different from its density in graphite form.

Accidents at Home Essay Example for Free

Accidents at Home Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Haven't found the essay you want? Get your custom sample essay for only $13.90/page ? We’d all like to believe that our home is a secure, comfortable environment, but we tend not to notice that this very place holds the potential to become very dangerous. In fact, most accidents occur in and around our homes, with the consequences involving anything from minor abrasions to a fatality. Believe it or not, water one of our most valued necessities in life, can not only provide life but also take it. Young children are often the victims of this hazardous feature. All it requires is for the parents to look in the other direction and the next moment, a curious child can wander in the direction of the family swimming pool. An unsurprised toddler can easily fall into the pool and drown. Due to the alarming increase in infant deaths due to drowning, a change in council legislation now demands the presence of childproof fencing around all pools. However there is always the slightly older and more mischievous lot of children who have managed to overcome the barriers of the fencing around pools. As a result, child drowning cases have continued to occur. These numbers have led to a council initiative of childproof safety gates to be manufactured. This requires an adult to open these gates, ensuring parental supervision. In response to the broken bones and concussions that have occurred around pool areas due to older children and teenagers running and playing carelessly around the pool, there has been the further implementation of non-slip pool pavers and surrounds. Nevertheless water inside the home can also be the cause of various accidents, especially in the bathroom which often have wet floors. Wet tiles that may cause a soothing sensation under the feet on a hot day, can instantly become the source of harmful falls, for people of all ages. A slip on a wet floor can lead to bruises, a broken bone or even concussion. In order to prevent these incidents from occurring, households are being urged to make use of the vast array of non-slip mats and non-slip stick-on designs that can even add colour to assist the visually impaired elderly residents. As we age, the activity of our nervous systems tends to function at a lower rate, causing our bodies to react more slowly, so in the event of an accidental fall, the time taken for the brain to send out signals to alert the effectors is lessened as we age. When an elderly person falls, there is the potential for severe injuries because their fragile bones can easily be roken. To ensure their utmost safety, hand rails around the bath are becoming common. Furthermore as water is heated, the hot liquid and steam that results can cause severe scalding accidents that can inflict a single burn or a serious injury. This is especially true for the elderly, with their delayed sensory reaction times, because they can be under a hot shower for several minutes before realising that they’re burnt. As a result, water temperature regulators have been installed in hospitals and the homes of the elderly, in an attempt to minimise the burns caused by hot water. Children can also be subject to similar types of burns when left unsupervised for a moment in bathrooms. Being fascinated by the motion of a rotating tap, these young minds may find themselves running hot water long enough to accidently burn themselves. For this reason, there are childproof tap covers that prevent the tap from turning on, to prevent curious children from scalding injuries when handling hot water. In the kitchen, a slip of the hand is all it takes to cause severe third degree burns. Therefore community service advertisements appear from time to time on television and on the radio to inform people about the hazards present in the kitchen. Even the steam that arises from the kettle poses certain threats. Top-opening kettles posed a potential risk for steam burns on the hand, arm and face and as a result kettles have been redesigned to open and fill at the front, thereby directing steam away from the user. Microwavable food has also proved to be a problem, because when opening the packaging, steam rushes out quickly, causing steam burns. This is why, instructions on the packaging is now mandatory alerting people to delay the time before opening. By doing this, the steam is allowed to dissipate, greatly decreasing the risk of steam burns. Nevertheless, burns are not only the result of hot liquids, because household heating poses a major threat to those who reside in the home. Open fires were once a common source of heating in many households, however the alarming number of house fires caused by curtains or furniture igniting has increased public awareness and also initiated government actions. Thus pressure has been placed on manufacturers to produce burn resistant carpets and curtain material in an attempt to reduce the risk of a stray spark causing a house fire. In order to further minimise the risk of burn injuries from open fires, a ban on installing fully open fires has been passed through government, and slow combustion fires which are a safer alternative, are readily available in many retail stores. However, during cold nights, there is an urge to leave the heater on for the entire night. This action, and the increased use of nylon sleepwear, posed a major threat of house fires while the family was asleep. Consequently, several steps have been taken by the government to ensure the safety of all individuals while they sleep. For instance, sleepwear sold to customers must have the required level of flammability labelled, in order for them to make an informed decision and about avoiding unnecessary burns. The advancement of technology has also allowed for artificial intelligence to be implemented in heating appliances in the form of temperature regulators, causing the heater to either turn on or off in order to maintain the temperature of the room without the risk of overheating and causing a fire. There has also been the danger of accidentally knocking over a heater, especially by children or pets, and this has been responsible for severe burns or even a fatal house fire if the heater came in contact with the carpet and began to burn. However the use of cut-off switches in these portable heaters has greatly minimised the risk of burn injuries and house fires, as the heater simply stops working the moment its sensors realise that it has fallen over. Yet accidents involving electricity can involve more than just electrical heating because there are many appliances used on a daily basis in the average home. Even the simple toaster or hair dryer can cause severe injuries when not correctly handled. For instance when a wet hand decides to grab the nearby hair dryer, water can seep into the electric circuit causing various degrees of electric shock. In order to minimise the risk of this occurring, safety instructions have been attached to such appliances that highlight the dangers that can arise. The toaster is another classic example, where burns have occurred simply by sticking metal cutlery into the toaster in an attempt to remove a piece of toast. Safety instructions have therefore been stuck onto these appliances in order to make people think twice before performing harmful actions. Furthermore, community service advertisements have also been appearing, informing viewers on the dangers that household electrical appliances can pose. Because curious young children can unwillingly stick a finger or a fork into the holes of a power point, safety plugs for power points have been introduced onto the market. When inserted, they prevent easy access, reducing the risk of electrocution especially amongst the younger children. Most importantly, with vast areas of the modern home powered by electricity, the possibility can always arise for a circuit overload or shortage. However being completely engrossed in our busy lives, we tend to not notice, so circuit breakers have been introduced that instantly shut down all power to the house when a threat arises, saving people from serious injuries or even a fatal house fire. Even when electricity is not present, tools and implements also increase the chance of obtaining cuts and lacerations. The preparation of any dish requires the use of knives, peelers and sometimes graters, yet these are some of the many implements that can cause accidents. For instance, the knives when kept in a drawer can see unsuspecting fingers close over their sharp teeth, whilst searching for a particular item. The cuts that result from this incident can be severe and as a result knife boards and jackets have been designed to allow knives to be safely stored. As with knives, peelers and graters only require a slight slip or fumble to cause deep lacerations. Due to these alarming occurrences, manufacturers have improved the design of these implements to include firmer bases and safety blades, in an attempt to minimise any injuries they may inflict. Children are once again victims of the many implements in the kitchen, involving cutlery and scissors. Although they might consider such items to be enjoyable to play with, the number of cuts that have been inflicted has increased rapidly. This is why plastic cutlery and scissors have been produced to allow children to continue playing in a safer environment. Outside the house, there are a variety of tools that can inflict even worse damage. Garden tools can cause severe lacerations if carelessly touched or used, due to their sharp edges. For example, the saw with its sharp teeth can inflict severe cuts so to minimise the likelihoods of such injuries, safety packaging now accompanies these potentially dangerous products, allowing them to be stored safely. In the garden shed, specially padded gardening gloves are also found which help prevent unexpected cuts from thorns or sharp branches that are incurred while performing regular garden jobs. Besides the tools on the shed or garage shelf, there are a wide range of substances, some more dangerous than others. Apart from the cuts, bruises and burns that are inflicted from appliances and various activities around the home, the improper storage of such dangerous substances have accounted or the numerous incidents involving rushing young children to hospital. This may occur after children are attracted to the brightly, coloured tablets and consume them, thinking they are lollies. Similarly with liquids, unsupervised children can easily open and drink a colourful dishwashing liquid or shampoo, thinking it is cordial, but this can lead to serious vomiting and diarrhoea requiring medical attention. For this reason, childproof caps have been introduced on many dangerous liquids which require bo th motions of pressing down and twisting. To ensure the child’s safety when parents are busy, childproof cupboard locks have appeared in many homes, restricting children from accessing dangerous chemicals or medications. To further protect people from the dangers of overdosing or mixing pharmaceutical drugs in an unsafe manner, such as when a headache is so severe that a victim takes three different kinds of painkillers, it is now mandatory to label all substances with both safety instructions and medical advice if for example, a dangerous substance like weedkiller is absorbed, breathed or comes in contact with the skin. Bruises, broken bones, scalding and lacerations are just some of the injuries that can be inflicted on residents, in and around the home. Surely it is clear, that with the numerous cases of severe injuries, which occur in and around our homes every day, it is in fact a very dangerous place to be in. Accidents at Home. (2016, Nov 21).

Nike Growth Strategy Essay Example | Topics and Well Written Essays - 1000 words

Nike Growth Strategy - Essay Example At the time of entering foreign markets such as Japan, Europe, and others Nike Inc used the strategy of opening flagship stores and franchise. Flagship stores proved quite successful for Nike Inc due to its strength of generating compelling products that might excite the target customers. Major befit of franchising is that the company does not have to take the total risk of foreign investment. The franchise owners take all possible risks and also finance the maximum percentage of start-up cost. On the other side, the company takes more than 50% of profit for from the franchisees as their brand value. This is one most cost-effective entry process of any business for foreign market entry. Along with franchising, the company also prefer opening of flagship stores in new markets as an effective entry mode. Though this mode is comparatively more cost and risk associated strategy the company can present strong market awareness and brand presence in the new market. Again, the flagship store mode of entry allows the company to enjoy 100% profit from sold goods in these stores. In 1992, the company under consideration decided to enter India in association with SIEPL or Siera Industrial Enterprise Private Limited. The objective of Nike was to tap the Indian market and to receive royalties. The WestEnd Store of the company is the resultant of partnership with Timera Group which is also a leader in the wholesale and retail manufacturing across the areas of U.S., Europe, and the Middle East.

Cell phones at school Essay Example | Topics and Well Written Essays - 500 words

Cell phones at school - Essay Example Cell phones should be allowed in schools. The simple fact is that cell phones make the campus a safer place to be. During these perilous times, that consideration should be of the highest priority. In an emergency like a fire or terrorist incident, students with cell phones are able to immediately communicate with police and other authorities. This provides for a rapid response to any emergency; one that could shave precious minutes off of the time it would take to notify an administrator, have the staff member verify the emergency, and then phone officials. The classic example of this position is the tragedy that happened at Columbine High School. When two students started using guns on their instructors and classmates, "students and teachers began phoning to alert police of a shooting going on...[and] a teacher on a cell phone desperately pleaded for rescue with the police as she simultaneously shouted at her students" to stay down (Breggin, 2000, pp. 4-5). The fact that there were several groups of students located in is olated areas of the large campus makes the case for cell phones at school; they were able to be safely rescued by police as a direct result of their ability to call and advise them of their location and status. While such extreme situations occur rarely, when they do take place, cell phones in the hands of the students can save lives. The prima

Perfact reflection for a refer dissertation Essay

Perfact reflection for a refer dissertation - Essay Example I discovered I have poor time management skills because of the fact that I was unable to fully adhere to the time schedule that I had set for myself and in most cases I was forced to carry forward certain tasks beyond the deadline that I had previously set. I should great strengths in regards to records keeping and management since I was able to refer back easily to all the records that I had collected before starting to write the dissertation. Secondly, I showed great strengths in handling people since none of the respondents was harsh to me or refused to cooperate. This showed that I knew how to convince people and engage them in conversation up to the point they willingly agree to participate in my research project. The main problem that I encountered was limited secondary resources that directly touched on my research topic or objectives. This is to say that the number of scholarly books and articles that touched of personal selling and in stores, sales of Blackberry in stores that are located in China were not easily available. The lack of scholarly books and articles that directly covered my dissertation topic or objectives did not discourage me, but rather it confirmed that my research project was unique and it was bound to help in building the body of knowledge in marketing studies. That said, I solved the problem by relying on scholarly books and articles that indirectly touched on the subject, for example sources that touched on direct marketing and personal selling were completely relevant and useful. Secondly, I applied the use of internet sources from credible sites that touched on my research topic directly or indirectly, these sources helped to bridge the gap caused by limited scholarly books and articles. The methodology that I chose incorporated the application of both primary and secondary research, which validated the research findings in the sense that secondary data were used to validate